LJ's pricing structure has desire been unique among major social networks; none of its competitors allow users to avoid ads or pay for an ad-free and feature-rich account. It appears that the affiliate has given up on that unique approach and chosen the ubiquitous ad-centric path to monetization itself of questionable effectiveness in monetizing some social networking platforms.
LiveJournal is no stranger to controversy it seems some fight between users and site administrators breaks out every month. It makes user relations at Facebook seem like a never-ending honeymoon. A "" by LiveJournal users last week doesn't appear to have made an appreciable force on place merchandise due to being scheduled on the Friday before a study pass. Thanks to for bringing the strike and thus the whole story to our attention.
The new shows only Plus and Paid options; you can view which details the now unavailable Basic accounts via the Internet Archive. Current basic accounts will go unchanged but new users can no longer sign up for them.
"The free users while not paying were extremely valuable because they produced the content that the paying users were there to consume," Fitzpatrick wrote in. "You know the whole network effect thing?... I advised against this (when I heard a rumor about it awhile back). I hadn't heard anything recently about it... SUP apparently sees no value in freeloaders not looking at ads not paying and oh wait.. producing most the circumscribe for other members to read other members who are looking at ads and paying for their accounts. Let's hope my permanent account is grandfathered."
"While offline this week. I learned that LJ has changed its be levels. Needless to say. fasten's pissed. I'm pissed. Not only because we both vehemently disagree with this dress but because they made such a dress without consulting us. Or rather we were both at a lunch a while approve where they asked us what we thought and we both told them that this was the worst idea ever although for different reasons. I had thought it had been tabled until I learned of this. After it had been posted... I pay for my account (and undergo for years) but most of my friends who read what I write have Basic Accounts. They produce very little but I would produce absolutely nothing if they weren't reading what I wrote. And then I wouldn't pay. And that's how it gets all entangled."
Those seem like strong and compelling arguments made by ostensibly trusted advisors to the company boyd further asks her readers how they would suggest that SUP can further growth and monetization at LiveJournal if not by taking steps like this.
As analyst firm Gartner said in on the social networking landscape is one where "formerly explosive growth rates have slowed and monetization remains a challenge. But to the extent a social place is a platform it has value." That Platform value seems unproven however. MySpace seems to be printing money with display ads despite explore's recent complaints that its search ads haven't been monetizing well on the site.
LiveJournal had served as an interesting alternative to dominant theories about monetizing social networking. Now that example is only half of what it was - it's still interesting that users are offered paid accounts ($20/year) in transfer for an ad free experience. Apparently the original LJ model wasn't monetizing well enough for SUP. That's a shame because it sure was interesting.
I regularly invite friends to LJ to read and comment on my content; this has always worked out fine because they knew it would cost zero to join up for folks who only want to follow my and other friends content and/or make comments while not actually producing content themselves.
Now that this option is gone. I guess their only options are change state ID commenting or anonymous (and therefore untrackable) comments. Blows.
Anyone been a member of Yahoo! groups for some years? If so you remember the outrage group members went through when Yahoo said it wouldn't maintain free of charge archives of all pics for all groups. They talked about actually charging for groups!!! Whoa. You're going to charge us for something you've been giving us free of charge? HOW FRIGGIN' DARE YA!!. You're not going to store all of our pics forever?? HOW FRIGIN' DARE YA!!
Stop and think. Do you want them to "monetize" and stay in business or act it free/retain their current business copy and disappear?
I've been a Livejournal user for over 7 years and while I pay for my journal many of the people who read my journal do not pay for theirs. The sad thing is because my journal is friends only you must be a livejournal member in order to read it. This move prevents any of my future friends from signing up and reading my journal something that I've had for so long I use as a main point of communicate for a large circle of people.
If they are so worried about monetization I suggest that they go back to the account code version where you had to have a code from someone who already had an LJ in request to start your own. The only difference here is that you'd have to pay for your LJ in request to get account codes to hand out. This would be a benefit to those who pay for their LJs - an added incentive for paying and wouldn't totally alienate all of those populate out there from having access to content they can only have access to if they are members.
I think somebody isn't actually paying attention to what's going on here. Do you see a lot of people here complaining that they can't find LJ for remove? Mostly what I see are people who are already paying for their accounts complaining. And current basic users get to keep their accounts too.
The problem isn't "I want everything for free boo hoo." The problem is the new rules however much they make sense in a strictly capitalistic sense severely change the dynamic of an existing online community. The new owners decided that the free users are merely deadbeats and they can alter money by requiring everybody pay and aside from an occasional whiner dropping out everything will be business as usual. object with more money. In fact those who understand the community a little better foresee the destruction of the community.
It's not just about the money. But evaluate about it. If the people who are paying for their accounts decided that it's not worth posting any more what do you think is going to happen? I predict.. they'll find someplace else to post and stop paying money.
I should add parenthetically that I'm one of those paying for his be; my wife is using a basic account. She's planning to leave. Other friends are planning to leave. If all my friends are leaving LJ why should I stay? ... And the diehards with basic accounts will stay but the paid accounts will stop paying. And then desperate for income the owners will go away charging for existing basic accounts probably using ads and many of those will leave as well.
I disbelieve it ordain change state a ghost town but I think somebody is going to be struggling to alter the numbers they predicted after a large portion of their user base starts evaporating.
In any case our new overlords may actually accomplish what they're hoping -- maybe after a period of adjustment the user base will stabilize and only a few whiners will be gone and what's-their-names will be making money hand over fist. And LJ will be just like every other pay-for blog in existence.
But again the point isn't the whining is about keeping everything remove. bequeath the people complaining are already paying or grandfathered in. It's about destroying a living community.
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